<!– /* Font Definitions / @font-face {font-family:SimSun; panose-1:2 1 6 0 3 1 1 1 1 1; mso-font-alt:??; mso-font-charset:134; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:3 135135232 16 0 262145 0;} @font-face {font-family:Vrinda; panose-1:1 1 6 0 1 1 1 1 1 1; mso-font-charset:0;
Alexandru Luta
Research Assistant
International Politics of Natural Resources and the Environment Research Programme
Finnish Institute of International Affairs
On Tuesday, March 17, 2009, a full-page newspaper advertisement, run in reportedly all of Japan’s dailies, sent shockwaves through the country’s green community. The advertisement’s message, co-sponsored by the Nippon Keidanren (English: the Japan Business Association) and 27 other business and industry federations, asks of the newspapers’ readership if they will not think about “the costs we all have to bear”.