Thinking about co-creation

post
April 20, 2010 - 04:57 -

Not so long ago I was making a journey from Copenhagen to Bangalore, in India. I boarded a fully booked flight which I promised myself never to take again. No sooner I had landed in Delhi, and preceded to immigration control I noticed that I had started up a conversation while in line with a gentleman who was an electric technician from Europe. He told me that he was here in India to work with some software engineers on a product that they were developing for internet subscription via the power grid for Europe.