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BUSINESS IN CHINA: “HOW TO WIN OVER THE RED QUEEN?”
September 15, 2016 - 14:45-17:30
Lecture and book launch by Humphrey Lau
“How to Win Over the Red Queen” is the title of Humphrey Lau’s new book on doing business in China. (In Danish: Slå den røde dronning.) If you wish to be a winner at the Chinese you will have to “win over”, convince, attract and co-operate with your Chinese partners and customers. So what does a foreign company in China do on strategy, branding, research, development, management and government relations? Based upon 15 years of working experience in China, Humphrey Lau presents his observations in an lecture to be followed by a Book Launch Reception. The presentation will include Humphrey Lau’s personal reflections working in China as an ethnic Chinese born in Hong Kong and raised in Denmark in a Chinese family.
This lecture is free of charge. Please sign up here. Last day for registration is September 14th 2016.