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Design, Logo and Branding in China – How different from Scandinavia?
September 6, 2016 - 15:15-17:00
By Johan Adam Linneballe
Many Chinese brands are heading for international markets. But how are Chinese brands, story-telling and logos perceived in overseas markets? And how are logos and branding made in the first place in China which has a culture with strong and old symbols, regional cultural diversity and a written language based upon Chinese characters? And the opposite – which foreign brands and logos are easily understood by Chinese consumers? And why? Famous Scandinavian Designer Johan Adam Linneballe will tell about his experiences, observations and his work in China.
This lecture is free of charge. Please sign up here. Last day for registration is September 5th 2016.