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Lecture at Oslo University: Development of the Japanese version of modern retailing

February 5, 2015 - 12:15-13:15

This special lecture will overview the historical development of modern retail formats and consumption patterns in Japan, focusing on how the Western ideas influenced them and how Japanese marketers revised them to fit Japanese consumers and cultural conditions. The exploration of retail formats will include ‘keiretsu’ retailing, Japanese department stores, ‘super’ as a Japanese version of self-service stores, and convenience stores. The presentation will conclude that Japan looks to be so close to the West, and yet so far away.
 
Kazuo Usui, Doctor of Commerce. Dean and Professor of Marketing, Faculty of Economics, Saitama University Japan, and Visiting Professor, the University of Edinburgh, Scotland. His major research field is macromarketing, especially, historical and comparative study of marketing and marketing thought. 
 
Venue: Niels Treschows House 12th Floor
Lecture at Oslo University: Development of the Japanese version of modern retailing

Details

Date:
February 5, 2015
Time:
12:15-13:15