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London conference on soft power in India and China
February 25, 2013 - 12:12
The India Media Centre and the China Media Centre of the Communication and Media Research Institute (CAMRI) of the University of Westminster, London, UK, organises an international conference entitled ‘Communicating Soft Power: Contrasting Perspectives from India and China’, on 9-10 September 2013.
This two-day international conference will explore competing and contrasting approaches to soft power in India and China, the world’s two fastest growing economies, whose rise is set to reconfigure global power equations in a multi-polar world. The conference will discuss the American origins of the concept and how it has been extrapolated in non-American contexts, namely in India and China.
Contributors to the conference will examine whether soft power needs to be de-Americanized and expanded to be more inclusive, and historicized to take account of the role of countries and civilizations, such as India and China, in the global communication sphere.
The University of Westminster, which hosts the highest-ranked research department in media and communication in the UK, is home to specialist media research facilities in the China Media and India Media Centres. This pioneering attempt to discuss Asian soft power in a comparative frameworkwill provide an opportunity to examine the strengths and limitations of the idea of soft power, deploying a multi-perspectival approach.
Keynote plenary speakers include Professor Amitabh Mattoo from the Australia-India Institute in Melbourne, Australia (and Jawaharlal Nehru University, New Delhi). Deadline for submitting abstracts is 17 May 2013. Venue: University of Westminster at its central London campus.