Loading Events

« All Events

  • This event has passed.

Monday Lecture: The Branding of Chinese Mega-cities

May 16, 2016 - 14:00-16:00

In this presentation Emma Björner will give a brief introduction to the field of place branding, and present illustrative examples from her PhD research project about the branding of five Chinese mega-cities, namely Beijing, Chengdu, Chongqing, Shanghai and Shenzhen. She will focus especially on the use of pictorial language in city branding in China, as well as the processes behind it.

Venue: Aulan, Kräftriket 4a, Stockholm, Sweden

More information

Monday Lecture: The Branding of Chinese Mega-cities

Details

Date:
May 16, 2016
Time:
14:00-16:00