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Monday Lecture: The Branding of Chinese Mega-cities
May 16, 2016 - 14:00-16:00
In this presentation Emma Björner will give a brief introduction to the field of place branding, and present illustrative examples from her PhD research project about the branding of five Chinese mega-cities, namely Beijing, Chengdu, Chongqing, Shanghai and Shenzhen. She will focus especially on the use of pictorial language in city branding in China, as well as the processes behind it.
Venue: Aulan, Kräftriket 4a, Stockholm, Sweden