Gerald Jackson & Marie Lenstrup
An imperative element of the academic process is publishing research findings. Yet this is becoming increasingly difficult for authors to achieve as publishers are presented with growing numbers of manuscripts, decreasing library sales, and stronger demands on profitability. This book aims to maximise would-be authors’ chances of success in the race to get published. The key concerns are to increase authors’ knowledge and understanding of how the academic publishing industry works; to show authors how they can integrate this understanding into every stage of their work on a publication project; and through this to give them control
over the fate of their work. The book also discusses the current state and challenges of academic publishing and indicates where new technology and other developments like Open Access are taking the industry.