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In Chinese Readers’ Eye: Western Businesses and Business Culture

March 4, 2014 - 17:30-19:00

Including a case study of Wanxiang America and Richard Li fighting for Fisker 
By Huijue YE (Emilie)
What challenges does a Chinese journalist meet when reporting from New York to Chinese readers? What are the hot topics about US businesses that Chinese readers like to read? What kind of comments do the Chinese readers post to the journalist? How do Chinese business people get involved in the US business world and what kind of Chinese business people are operating in the US? The ongoing case of Wanxiang America and Hong Kong’s Richard Li fighting for the bankrupted Fisker assets is taken as an example.
Emilie Ye Huijue has since early 2012 worked as a Senior Reporter & US Correspondent in New York at the International Affairs & Global Finance Desk for the Chinese newspaper 21st Century Business Herald, 
Emilie Ye Huijue joined 21st Century Business Herald in 2010 as a reporter for international affairs and global market desk. She covers a variety of business and financial stories ranging from central banks’ monetary policies to cross-border M&A deals. She also keeps a close eye on global market trend and the investment opportunities. In 2012 Emilie was posted in New York to cover US capital market, especially Chinese investment activities in US. She has followed many stories such as the Wanxiang purchase of A123, Shuanghui’s purchase of Smithfield Foods and CNOOC acquisition of Nexen. Before being a journalist, she worked in KPMG Shanghai as an auditor.  Emilie holds master and bachelor degrees from School of Journalism, Fudan University, Shanghai.
21st Century Business Herald is a leading business newspaper in China with a daily circulation of 762,000 copies and part of Guangdong Twenty-first Century Media Co., Ltd., established in 2001 and the largest private media operator in China’s financial and business media industry.
21st Century Media has 15 subsidiaries in Guangzhou, Beijing, Shanghai, Chengdu, and the New York State of U.S.A and is the exclusive operator for the publishing, advertising and marketing of not only 21st Century Business Herald (daily newspaper) but also Money Week (weekly newspaper), 21st Century Business Review (monthly magazine), Global Entrepreneur (bi-weekly magazine), Forbes China, as well as China National Radio’s “Voice of Economy”. Since 2008, 21st Century Media official website has been www.21cbh.com  
21st Century Media is committed to create fruitful returns to its shareholders, to offer high-quality products and services to its readers and to bring intellectual and cultural support to the society.
This lecture is free of charge. Please sign up before the lecture using the link below (last day for registration is March 3, 2014):
Venue: Room: SPs05, Copenhagen Business School, Solbjerg Plads 3, Frederiksberg
Organised by Copenhagen Business Confucius Institute
In Chinese Readers’ Eye: Western Businesses and Business Culture


March 4, 2014