Subject: Nation-building

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Beyond the Singapore Girl: Discourses of Gender and Nation in Singapore


Chris Hudson 2013 The branding of Singapore International Airlines with the image of a beautiful, petite and servile ‘Oriental’ woman dressed in figure-hugging sarong-kebaya is one of the world’s longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of […]

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